Website Valuation Calculator — What Is My Site Worth? (2026)
Content websites and blogs are valued using monthly net profit multiples — typically 30–50x (2.5–4x annual SDE). Use our free calculator to estimate your website's value based on 2026 market data.
Low
2.5x SDE
Average
3.5x SDE
High
5.5x SDE
Key Value Drivers
- Monthly Organic Traffic Volume
- Traffic Source Diversity
- Monetization Mix (Ads, Affiliates, Products)
- Domain Authority / Rating
- Content Quality & Topical Authority
- Email List Size
2026 Business Valuation
Free appraisal based on real M&A data
Financials
Content sites are valued on monthly profit × multiple. Enter your avg. monthly net.
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How to Value a Content Website in 2026
Content websites — including blogs, niche sites, comparison sites, and media publications — are valued primarily on monthly net profit. The most common framework is monthly SDE × a multiple (typically 30–50x).
The Website Valuation Formula
Website Value = Monthly Net Profit × Multiple (30–55). For example, a site earning $3,000/month net might sell for $90K–$165K. Annual SDE-based multiples of 2.5–5x are also common in larger deals.
What Buyers Look for in Content Sites
- 12–36 months of stable or growing traffic and income
- Diversified traffic (not 90%+ Google SEO dependent)
- Multiple monetization channels (ads + affiliates + products)
- Low content creation costs relative to revenue
- Clean Google Analytics and AdSense/affiliate records
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