Amazon FBA Business Valuation Calculator (2026)
Amazon FBA businesses are valued on SDE (Seller's Discretionary Earnings) multiples — typically 2–5x annual profit. Use our free calculator for an instant FBA valuation estimate based on 2026 market data.
Low
2x SDE
Average
3.2x SDE
High
5.5x SDE
Key Value Drivers
- Number of ASINs & Product Lines
- Amazon Brand Registry Status
- Review Count & Average Rating (4.5+)
- Amazon Account Age & Health
- Profit Margin (target 25%+)
- Seasonality & Revenue Consistency
2026 Business Valuation
Free appraisal based on real M&A data
Financials
Use your Seller Central gross sales for the last 12 months.
Your data stays private. We never sell it.
How to Value an Amazon FBA Business in 2026
Amazon FBA businesses experienced a valuation boom in 2021–2022 when aggregators competed aggressively for inventory. In 2026, the market has stabilized. Most FBA businesses sell for 2–4x SDE, with premium brands reaching 5x+.
The FBA Valuation Formula
FBA Valuation = Annual SDE × Multiple (2–5.5x). Annual SDE is calculated from 12 months of net profit, adding back owner salary and one-time expenses. Buyers typically want 24 months of Amazon Seller Central data, tax returns, and P&L statements.
How to Increase Your FBA Valuation
- Launch 5+ ASINs to reduce single-product dependency
- Enroll in Amazon Brand Registry with a registered trademark
- Maintain 4.5+ star ratings and 100+ reviews per ASIN
- Diversify sales off-Amazon (Shopify, wholesale)
- Reduce COGS to maintain 25%+ net margins
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