Free Business Valuation Calculator
Find Out What Your SaaS, Agency, Ecommerce Store, or Content Site Is Worth in Under 60 Seconds. Based on 2026 acquisition multiples from real online business sales.
2026 Business Valuation
Free appraisal based on real M&A data
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Valuation Calculators by Business Type
Each business type has unique valuation dynamics. Select your business type for a tailored calculator with relevant multiples.
SaaS Valuation Calculator
Estimate the value of your SaaS business using ARR multiples and growth-adjusted models.
Agency Valuation Calculator
Calculate your digital agency's worth based on SDE multiples and recurring revenue.
Ecommerce Valuation Calculator
Find out what your ecommerce store is worth using profit-based multiples.
Amazon FBA Valuation Calculator
Estimate your Amazon FBA business value based on SDE and product metrics.
Website Valuation Calculator
Value your content website or blog based on monthly earnings multiples.
Newsletter Valuation Calculator
Calculate what your email newsletter business is worth to potential buyers.
2026 Market Valuation Benchmarks
Our multiples are based on recent acquisition data from Empire Flippers, Acquire.com, FE International, and Flippa — updated quarterly.
4.5x
SaaS ARR Multiple (Avg)
2026 Micro-SaaS market
2.8x
Ecommerce SDE Multiple
Profitable DTC brands
35x
Content Site Multiple
Monthly earnings
3.2x
Amazon FBA Multiple
Annual SDE
3.0x
Agency SDE Multiple
Recurring retainers
3.0x
Newsletter Multiple
Annual net revenue
How Business Valuation Works
Business buyers use standardized multiples to determine fair market value. The three core frameworks used in online M&A transactions.
Revenue Multiples
For SaaS businesses, valuation is based on ARR (Annual Recurring Revenue) multiples. Fast-growing SaaS at $1M ARR with 40% growth can command 6–10x multiples.
Example: $500K ARR × 4.5x = $2.25M valuation
Profit Multiples (SDE)
Most online businesses use SDE (Seller's Discretionary Earnings) multiples. SDE = net profit + owner salary. Typical ranges: 2–4x SDE for ecommerce, agencies, and content sites.
Example: $120K SDE × 3x = $360K valuation
Growth Adjustments
Businesses growing over 30% YoY receive premium multiples. Declining businesses are discounted. Growth rate is one of the most significant value drivers in any acquisition.
Example: 50% growth → +1.5x premium on base multiple
Example Business Valuations
See how different business types are valued in the current market. Multiples vary based on growth, margins, and risk factors.
| Business Type | Annual Revenue | Annual Profit | Multiple | Estimated Value |
|---|---|---|---|---|
| SaaS | $500,000 | $150,000 | 4–8x ARR | $600K – $1.2M |
| Ecommerce | $1,000,000 | $200,000 | 2–4x SDE | $400K – $800K |
| Content Site | $120,000 | $96,000 | 2.5–5x SDE | $240K – $480K |
| Amazon FBA | $800,000 | $200,000 | 2–4.5x SDE | $400K – $900K |
| Digital Agency | $600,000 | $150,000 | 2–4x SDE | $300K – $600K |
| Newsletter | $80,000 | $60,000 | 2–5x SDE | $120K – $300K |
* Valuations are estimates based on 2026 market data. Actual values depend on growth, risk, and deal terms.
Recent Acquisition Multiples
A sample of recent 2026 online business sales demonstrating market clearing multiples.
| Business Type | Financial Metric | Sale Multiple |
|---|---|---|
| SaaS | $500k ARR | 4.2x |
| SaaS | $1.2M ARR | 5.8x |
| Digital Agency | $300k SDE | 3.1x |
| Ecommerce | $850k SDE | 3.4x |
| Amazon FBA | $400k SDE | 3.2x |
| Content Site | $15k / mo | 38x |
Why Trust Our Valuation Data?
Our valuation models are strictly driven by real-world acquisition data, not theoretical formulas.
Our methodology is built using data from:
- •SaaS acquisition data & private equity reports
- •Empire Flippers verified exits
- •FE International transaction benchmarks
- •Acquire.com marketplace listings & sold assets
- •Public market SaaS & Ecommerce valuation multiples
Valuation Guides
In-depth research on acquisition multiples and exit strategy
Frequently Asked Questions
Common questions about online business valuation.