PPC & Paid Ads Agency Valuation Calculator
PPC and paid advertising agencies command premium valuations due to direct correlation with client ROI and high client lifetime values.
Low
2.5x SDE
Average
3.5x SDE
High
4.5x SDE
Key Value Drivers
- Ad Spend Under Management (ASUM)
- Performance Fee Structure %
- Client Ad Account Ownership & Access
- Platform Certification & Partnerships
- Client Acquisition Cost (CAC) Efficiency
2026 Business Valuation
Free appraisal based on real M&A data
Financials
Include all client billing — retainers, project fees, and one-off work.
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PPC Agency Valuation & Value Drivers
PPC agencies are highly prized by acquirers because they directly manage client acquisition channels. If your clients see consistent positive return on ad spend (ROAS), they are highly unlikely to churn.
Scaling Your PPC Agency for Sale
Buyers look for channels diversification. An agency that only manages Meta Ads is riskier than one managing Google Ads, Meta, TikTok, and programmatic media. Additionally, incorporating a performance-based fee or percentage of spend fee alongside a base retainer can align incentives and increase profit margins.
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